Creative Play

Welcome to Magnetic Mix or Match Junior® the toy that lets you build a vehicle like no other. With these eight magnetic pieces building an imaginary vehicle like a Truck-Helicopter or Train Boat is a snap. Or, mix the pieces up then reassemble them by...

Welcome to Build-A-Plane, a toy that lets you custom build the airplane of your dreams. And with our magnetic locking system, you can put them together and take them apart again and again. Comes with multiple accessories which magnetically attach for...

No matter the weather, young grill masters can sear up a storm inside or outside with our new Grill it! The fun and finger-friendly way to pretend grill, this engaging kettle-style grill is soft, durable, easy to handle, and comes with a full assortment...

Build them up and knock them down--14 soft blocks combine in endless creative combinations . . . and topple with a gentle bounce that makes them safest for little ones. Match & Build Blocks can build much more than towers, too: This colorful soft-block...

Magnetic Magville House is a system that allows young children to build the house of their dream! The set is interchangeable with Magville Castle (sold separately) so children can expand their building opportunities. The set has a brick finish on one...

Magnetic Magville Castle is a system that allows young children to build the castle of their dream! The set is interchangeable with Magville House (sold separately) so children can expand their building opportunities. The set has a brick finish on one...

We are delighted to announce that our best-selling Knitted collection is now part of our growing Eco Collections – made from recycled materials and in stock now! Meet the Eco Sockettes – one of the most popular ranges we have ever designed, these playful...

Pass the mustard! Whether indoors or out, encourage early dramatic play with this delicious set for two! Includes everything you need for a perfect picnic! Includes 15 pieces: durable plastic basket with handles, 2 divided plates, 2 mini-hamburgers...

We are delighted to announce that our best-selling Knitted collection is now part of our growing Eco Collections – made from recycled materials and in stock now! Meet the Eco Sockettes – one of the most popular ranges we have ever designed, these playful...

We are delighted to announce that our best-selling Knitted collection is now part of our growing Eco Collections – made from recycled materials and in stock now! Meet the Eco Sockettes – one of the most popular ranges we have ever designed, these playful...

Grab a stack of freshly designed shopping baskets sized especially for little hands. Set of 4 in New Sprouts® colors (orange, green, purple, blue). Oval baskets measure 8.5"L x 7"W x 4"H. Ages: 18+ Months.

We are delighted to announce that our best-selling Knitted collection is now part of our growing Eco Collections – made from recycled materials and in stock now! Meet the Eco Sockettes – one of the most popular ranges we have ever designed, these playful...

Welcome to Magnetic Mix or Match® Junior the toy that lets you build a vehicle like no other. With these eight magnetic pieces building an imaginary vehicle like a Plane Train or Car Boat is a snap. Or, mix the pieces up then reassemble them by matching...

Promotes problem solving skills, hand-eye coordination, and trains fine motor skills. The construction race car stacking block kit features quick connect magnetized edges to easily put the pieces together to engineer the architectural structure and...

Own the entire construction site with the Build-A-Truck set! Six pieces, including a chassis with rubber wheels, allows children to create 6 different construction trucks capable of the biggest jobs! The hidden magnetic fittings easily snap together and...

Very young builders will love these sturdy, cardboard building blocks because they are lightweight yet durable! This 24-piece set features three sizes of "bricks" for constructive imaginative play. Made of premium, extra-thick cardboard for strength,...